L’Oréal Dia Richesse 50ml | Ammonia-Free Tone-on-Tone Hair Colour

Ammonia-free tone-on-tone hair colour with up to 70% grey coverage. Perfect for first-timers, grey blending, and natural-looking shine.

COLOUR

Clear

SKU: N/A Categories: Hair Care, Hair Colour Brand: L’oreal Paris

L’Oréal Dia Richesse is a gentle, ammonia-free tone-on-tone colour ideal for first-time colour clients or those looking for a subtle enhancement to their natural shade. Designed with salon professionals in mind, Dia Richesse delivers natural-looking, glossy colour that fades evenly over time with no harsh regrowth lines.

It offers up to 70% grey coverage, making it perfect for clients who want to soften the appearance of greys without committing to permanent colour. Thanks to its alkaline demi-permanent formula, it leaves hair feeling smooth, healthy, and full of shine—ideal for toning, colour refreshing, or blending greys.

Available in a wide range of intermixable shades for custom colour results.

💡 Why Choose L’Oréal Dia Richesse?

Ammonia-free for a gentler, low-odour colouring experience
Ideal for first-time colour users and colour refreshes
Up to 70% grey coverage
Soft, natural results with high shine
Fades evenly with no harsh root lines
Easy-to-apply gel-creme texture for fast and smooth results

👩‍🎨 Who is it for?

✅ Colour clients wanting a softer, more natural result

✅ First-time colour clients or those hesitant about permanent dye

✅ Professionals toning or refreshing faded hair

✅ Clients with early-stage greys seeking a subtle blend

📦 Product Size:

50ml tube

Best results when used with L’Oréal Diactivateur (6 vol, 9 vol, or 15 vol depending on desired coverage).

COLOUR	.11 Silver Milkshake, .20 Intense Purple Milkshake, .24 Rose Gold Milkshake, .26 Pink Soorbet Milkshake, 1 Black, 10.12 Frosty Pearl Milkshake Clear, 3 Dark Brown, 4 Brown, 4.15 Chocolate, 4.20 Iridescent Burgundy, 4.62 Amaryllis, 4.8 Mocha Expresso, 5 Light Brown, 5.01 Light Natural Ash Brown, 5.13 Chestnut, 5.15 Frosted Chestnut, 5.25 Iced Chestnut, 5.3 Light Golden Brown, 5.31 Praline Chestnut, 5.32 Coffee Brown, 5.35 Chestnut Brown, 5.42 Mahogany Brown, 5.5 Mahogany, 5.52 Light Mahogany Iridescent Brown, 5.54 Rublilane Intense Mahogany, 5.60 Light Intense Red Brown, 5.8 Mocha Cappuccino, 6 Dark Blonde, 6.01 Natural Ash Blonde, 6.12 Dark Ash Iridescent Blonde, 6.13 Velvet Brown, 6.23 Hazlenut Honey, 6.24 Dark Pearl Honey Blonde, 6.3 Dark Golden Blonde, 6.34 Honey Chestnut, 6.35 Ice Tea Brown, 6.40 Rubilane Intense Copper Blonde, 6.45 Mocha, 6.64 Dark Red Copper Blonde, 6.8 Mocha Caramel, 7 Blonde, 7.01 Natural Cool Blonde, 7.13 Honey Blonde, 7.23 Toffee Cream, 7.30 Gold Blonde, 7.31 Honey Vanilla, 7.32 Iridescent Honey Blonde, 7.8 Mocha Latte, 8 Light Blonde, 8.02 Light Pearl Blonde, 8.13 Light Ash Beige, 8.3 Light Golden Beige, 8.31 Golden Beige, 9 Very Light Blonde, 9.01 Frosty Milkshake, 9.02 Pearl Milkshake, 9.13 Very Light Ash Beige, 9.31 Light Beige Blonde

COLOUR

.11 Silver Milkshake, .20 Intense Purple Milkshake, .24 Rose Gold Milkshake, .26 Pink Soorbet Milkshake, 1 Black, 10.12 Frosty Pearl Milkshake Clear, 3 Dark Brown, 4 Brown, 4.15 Chocolate, 4.20 Iridescent Burgundy, 4.62 Amaryllis, 4.8 Mocha Expresso, 5 Light Brown, 5.01 Light Natural Ash Brown, 5.13 Chestnut, 5.15 Frosted Chestnut, 5.25 Iced Chestnut, 5.3 Light Golden Brown, 5.31 Praline Chestnut, 5.32 Coffee Brown, 5.35 Chestnut Brown, 5.42 Mahogany Brown, 5.5 Mahogany, 5.52 Light Mahogany Iridescent Brown, 5.54 Rublilane Intense Mahogany, 5.60 Light Intense Red Brown, 5.8 Mocha Cappuccino, 6 Dark Blonde, 6.01 Natural Ash Blonde, 6.12 Dark Ash Iridescent Blonde, 6.13 Velvet Brown, 6.23 Hazlenut Honey, 6.24 Dark Pearl Honey Blonde, 6.3 Dark Golden Blonde, 6.34 Honey Chestnut, 6.35 Ice Tea Brown, 6.40 Rubilane Intense Copper Blonde, 6.45 Mocha, 6.64 Dark Red Copper Blonde, 6.8 Mocha Caramel, 7 Blonde, 7.01 Natural Cool Blonde, 7.13 Honey Blonde, 7.23 Toffee Cream, 7.30 Gold Blonde, 7.31 Honey Vanilla, 7.32 Iridescent Honey Blonde, 7.8 Mocha Latte, 8 Light Blonde, 8.02 Light Pearl Blonde, 8.13 Light Ash Beige, 8.3 Light Golden Beige, 8.31 Golden Beige, 9 Very Light Blonde, 9.01 Frosty Milkshake, 9.02 Pearl Milkshake, 9.13 Very Light Ash Beige, 9.31 Light Beige Blonde