L’Oréal Dia Color is a professional demi-permanent gloss hair colour that revitalises dull hair with up to 3x more shine and natural-looking vibrancy. Formulated with up to 92% natural origin ingredients and enriched with Melanin Gap Filler Technology, it restores colour and shine by filling gaps caused by melanin loss, delivering true-to-tone results that last up to 6 weeks.
This ammonia-free, alkaline formula provides up to 70% grey coverage and lifts up to 1 level, making it ideal for clients seeking a gentle yet effective colouring solution. The creamy texture ensures easy mixing, application, and rinsing, offering a pleasant colouring experience for both professionals and clients.
💡 Why Choose L’Oréal Dia Color?
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Ammonia-free formula for a pleasant smell and gentle application
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Up to 70% grey coverage with natural-looking results
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3x more shine for vibrant, glossy hair
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Up to 92% natural origin ingredients, ensuring hair health
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Melanin Gap Filler Technology restores colour and shine
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Lifts up to 1 level with alkaline technology
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Wide range of intermixable shades from lightest blondes to darkest browns in cool, neutral, and warm tones
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Eco-friendly packaging: 36% less packaging and 100% recycled cardboard
👩🎨 Who is it for?
✅ Professional colourists
✅ Clients seeking a gentle, ammonia-free colouring option
✅ Individuals looking to enhance natural hair colour with added shine
✅ Those desiring low-maintenance colour with natural fade-out
✅ Clients with up to 70% grey hair coverage needs
📦 Product Size:
60ml tube
Developer not included. For optimal results, use with L’Oréal Dia Activateur Developer (6 vol, 9 vol, or 15 vol depending on desired coverage).




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